marketing and branding

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Udder Success: How Milk Made a Stunning Come Back

What is it about this campaign that commanded attention regardless of age, gender or socio-economic position?

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It’s a Little Crowded. Can We Please Have Your Attention?

Eight seconds. That’s how much time marketing and communication professionals have to capture the attention of elusive consumers.

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The Convergence of Marketing and Communication

A combination of branding and reputation produces stronger results than either of the two individually, yet a sizeable portion of companies have yet to link these efforts.

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Marketing to Generation X: six do's and don'ts

Poor Generation X. Wedged between the Baby Boomers and Millennials, Generation X frequently gets swept to the side. Which is a shame...

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What’s in a brand?

Not so fast! Strategic communication experts aren’t necessarily branding experts.

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